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The duplicate content penalty is a legitimate concern. Google reacts strongly so don't take chances! Use "White Hat" techniques to drive traffic to your site.   

Duplicate Content Penalties are Harsh. Are You At Risk?

The "Google Penalty" -- it's a serious issue that ruins marketing campaigns. If you use trickery to manipulate Google, (called "Black Hat" SEO) Google won't offer your site up to searchers. It's a harsh - and devastating - penalty. A site that can't be found in the search engines may as well not even exist.

Google Takes No Prisoners

Anthony Davis is all-too-familiar with the Duplicate Content penalty. He learned that Google ranks his site ("PageRank") based partially on how many other sites link to his. Better placement on the Search Engine Results Pages (or "SERPs") means more visitors. He hatched a clever plan.

Anthony set up hundreds of bogus websites focused on a particular search phrase or keyword. He built an HTML page with links over to his sales site. He then posted that same HTML on every one of his bogus sites all around the Net.

When Google noticed so many "inbound links", it began displaying his sales site in the #1 position for his search phrase. He was getting tons of free exposure and a lot of new customers. He considered it a huge success.

Word got out and other shady marketers began doing the same thing. They all succeeded in manipulating their position on Google's SERPs.

Needless to say... Google was not pleased.

Google Labs went to work. They updated their process (the Google Algorithm) to find pages with identical layout, content, and design. Rumor has it that any sites linked to those "Duplicate Content" sites were instantly banned (black-listed) by Google. That's just bad news for any internet marketer.

You may have heard Anthony's story (or others like it) and you already know that his business was ruined. His sales plummeted and he was soon forced into bankruptcy. Anthony no longer makes his living through internet marketing.

Why Would Google Do This?

Google is a multi-billion dollar corporation dedicated to providing searchers with accurate, relevant results. Google uses links to a site as a virtual "vote" in favor of that site in order to properly rank those results on the SERPs.

Anthony, and spammers like him, are "stuffing the virtual ballot box" creating a significant threat to Google's business interests. Is it any wonder the Net giant takes swift and harsh action?

How To Avoid Duplicate Content Penalties

Use a completely different, "white-hat" approach. Consider the wide distribution of articles that are supplied by the Associated Press and Reuters. Their articles appear all over Net. Google has awarded both of these sites a PageRank of 8! Clearly they aren't being penalized by Google for having articles published around the world.

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
Google Webmaster Help Center

 

 

 

 

Article Marketer author Jinger Jarrett is getting similar results. Like the Associated Press, she doesn't try to manipulate Google's algorithms. She doesn't panic when Google Labs comes out with an updated algorithm.

Jinger submits her articles through Article Marketer and she dominates Google's results pages. She owns the top spots when anyone searches for her tagline "internet marketing for free". She doesn't feel the sting of the Duplicate Content penalty because she provides content that is relevant, so Google WANTS to display it to searchers.

Google Wants Your Content!

Google must display content to searchers, and since it does not create any of its own, it is hungry for new content to display. Jinger knows that Google needs authors like her to create that new content. She has found the simple way to give Google exactly what it needs.

"I've tried every type of article submission there is, and you won't find a better solution, at a better price, that will provide you with more exposure than Article Marketer."
Jinger Jarrett

Do you want the same results? Do you want your site to dominate Google's search pages? Create your own Article Marketer account. The subscription prices are affordable, and you even get low-cost, custom-written articles to publish under your own name.

 

 


 
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